How to Improve Sales with ERP System?

How to Improve Sales with ERP System?

How to Improve Sales with ERP System? 

For many, ERP systems are tools for reduce waste, managing inventory, controlling processes and other back-end functions. While these features are crucial for optimizing operations, many businesses fail to realize that their ERP systems also have the power to boost sales and marketing practices.

Using ProfusionERP® Data to Improve Sales and Marketing:

Modern ERP systems is a primary data source for sales and marketing strategies (pricing and customer service). However, many still do not use the systems with front-end, purchases made from inbound channels are driving little profit. Instead of waiting for demand to happen, many companies are asking how their ERP system can create new business opportunities.

With access to this data, sales will have already order history. Marketers will know when and how to reach out to returning customers. More importantly, it decreases the event of a buyer making a purchase elsewhere. Then Sales has the chance to structure attractive pricing to the buyer’s decision in favor of the manufacturer. This is just one simple way Profusion ERP system® can improve sales.

How to Make It Happen:

Unfortunately, many organizations have yet to structure a plan to enable front offices to leverage ERP data. Perhaps sales and marketing users don’t have access to ERP data , or subjected to work with a limited data capacity on a current system. Some firms see these hurdles as justifiable, but they can easily avoid boosting sales and marketing performance. Even when front offices have access to ERP data, sales executives tend to focus the scope of their strategy on market share, but the real proof is internal. Sales leaders should look to ERP account history and improve relationships between the firm and those customers who contribute to the vast majority of sales.

In order to improve market share, Positioning, distribution, pricing and Public Relation are thoughtfully structured for market capture. ERP data can price and position products to new segments and others structured to speak to the needs of current customers. In addition, the integration between marketing and ERP links forecasts to production. Operation managers can then better forecast scheduling and capacity potential.

Pricing Strategies

ERP data variances used to gauge market elasticity and prompt sales teams to create price. This process provides sales people more space to vary pricing for unique customer situations. For the same, this strategy allows the company to push higher prices, while staying competitive. The added benefit provides sales with room for a healthy negotiation. This pricing policy improves the ability of sales teams to speak to the current needs of the customer, which reflects the mission of the enterprise overall.

Another pricing strategy, becoming more apparent in modern business, is the use of Profusion ERP® data to expedite same-day shipping and procurement. Users should have access to inventory, shipping information to react to sudden changes in the marketplace. Adding this type of capability allows sales to place orders in real time. Accessibility to account data prompts an environment for suggestive selling of new products, services and warranties. ERP can also move price contracts through the approval process in real time for same-day signing.


So how do businesses leverage functionality? The most solid solution is an integration between CRM and ERP. When ERP integrated with CRM, marketing and sales can easily collaborate on campaigns, automate re-ordering and perform other crucial processes more efficiently. Sales and marketing teams can easily access accurate ERP data to create effective strategies and control over fewer accounts, empowering them to bring in more business.

These advantages made possible through ProTech, our business solution. ProTech presents ERP system for businesses that want to boost their sales.

How ERP deployed or integrated into your environment to improve sales and marketing strategies? Contact our ERP experts today!

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